Influence Of Media On Sort Term paper
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The Effects of the Media on the sport of Basketball
A Canadian professor as a means of recreation invented basketball, which is now considered a universal sport. The introduction of this sport to the rest of the world started in the late nineteenth century as a form of recreation. Universities began incorporating this new recreational game into their sporting activities and were considered a male oriented sport. Women were not recognized at the time as basketball players even if they had an interest in the sport. Throughout the years basketball was transformed from a recreational sport into competitive sport and the players competed for a prize which in its early existence was a trophy or medal. The media in all forms such as television, radio, Internet and newspapers never took an interest in the sport until the end of world war two. At the time people's interest in the sport was growing rapidly mainly because of the transformation of the sport from a recreational sport to a competitive sport. Universities and private businessmen who spotted the potential success of the sport invested their capital in building stadiums for athletes of the sport to compete. In the early 1950's professional leagues were starting to develop across the United States as more private business men realized profits in relative terms meaning essentially the profits made were considered great in that time period. At the time the main form of media in households across the United States was the radio and newspaper few households had televisions and live coverage of games were seen by a few. The rules and the format of the game had to be changed to make the game more interesting to fans of the sport and many sports historians contribute basketball transformation over the years to the media involvement. Media coverage of sporting events such as basketball grew dramatically as more and more households had both radios and televisions. In fact the television a medium contributed the most to the transformation of basketball. The media has shaped the public's opinion on basketball and through the media people seem to have a more profound interest in the sport of basketball. In the early years of basketball's introduction to the western world the average age for men to participate in the sport was 17 years old now boys and girls start from the early age of 7 years old. The participation level in the sport was heavily influenced by the media, the sport which was label a male sport has now seen a drastic increase in women participation over the years due mainly to media attention and coverage. In the 1950's and 1960's athletes competing in the professional leagues of basketball did not even make enough money sometimes to support themselves and had to find other jobs part time to generate a better source of income. The main mental frame of mind of athletes in that sport in the 1950's was winning. Today with media coverage and the average life span of a players career increasing most players in their early years try to make money through endosments and large contract deals and do not concentrate on the main goal of a competitive sport which is winning until the later stages of the career when money no longer becomes an issue.
In the NBA, media coverage has increased the capacity of "fans" for teams mainly due to the fact that the invention of television and other technological advancements which attempts to bring the games and players into the households. People no longer have to attend games to be considered a fan of the sport or cheer their favorite team or player. Fans of the sport can enjoy the entertainment of a basketball game in the pleasure of their home which in sense could be considered better than actually going to the game live because it is much cheaper than going to the game. Media coverage of basketball extends further than just the NBA to high school, NCAA (collegiate basketball) and both sexes male and female are showcased nowadays, although basketball was considered a male sport. The media attention on women's basketball has actually increased women participation in basketball and could be considered the main contributor to the expansion of women's basketball although women actually fought against sexism in basketball the media really helped their expansion efforts. The media has really expanded the game of basketball to international arenas and countries have now established their own leagues, which are actually competitive with American leagues such as the NBA and CBA. Media in all forms...
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