Data Mining Music Industry Term paper
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Bruce Haring, in his article “Datamining: Spam or Future of Music Business” appearing in Inside.com states that “Bands are beginning to embrace the data-collection method…” and then poses the question, “…will some fans be put off by the tactic?” Disappointingly, he fails to answer the question of fan response to datamining (DM) in the article and instead gives many examples of why it is a huge element of the future of the music industry marketing, and at present is grossly underutilized.
Hootie & the Blowfish is a band that effectively uses DM. They recognized early on the value of building a database of their fan’s shopping preferences. Fan data had formerly been used to sell the band’s merchandise and promote the band’s upcoming events, is now shared with promotional partners, like Budweiser, enabling them to...
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