Essay on Media

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I believe that through media, society’s viewpoints are swayed easily without critically thinking about the issues. In this paper I would like to focus on how the media has affected and will affect the people who are voting or are thinking about voting in the 2000 Presidential Election. The three main types of media I would like to focus on are television, radio, and the newspaper.

First, I would like to give a short explanation of the three types of media I chose. For television, I chose to use MTV and CNN. MTV uses the campaign, “Choose or Loose,” which focuses on younger voters. MTV tends to stress topics that are more important to younger viewers, such as pollution or abortion. MTV doesn’t choose a side in the election, but tries to give the two major parties equal airtime. Very seldom is a third party shown, but still, “Choose of Loose,” helps to mobilize younger voters. I believe that MTV’s “Choose or Loose,” campaign is a great tool for younger voters to become informed. There are many other shows on television about the elections, but I think they are geared toward the older, working class. Major networks tend to show the speeches of candidates and dissect budget programs, which is more important to the employed. Also, some of these networks tend to promote one candidate. An example of this is CNN, which seems to have mostly Republican talk shows. These shows stress the good things about the Republicans and try to discount the Democratic Party. Also, I chose the radio show, “Mancow’s Morning Madhouse,” to help demonstrate the ways media influences people. In the show the host, Mancow, tries very hard to urge people to vote. His show has some of the highest ratings in the country and reaches many people. The last form of media I chose to use was “The Milwaukee Journal Sentinel.” Many Journal Sentinel articles tend to cover the good in the Republican Party and stress the bad in the Democratic Party. However, the Journal Sentinel itself did not endorse a candidate, which surprised many people. These three forms of media significantly influence people everyday, and sway their viewpoints to one candidate or the other.

Next, I would like to discuss why these different types of media cover a story. For example, I would like to use the fact that George W. Bush was arrested for driving while intoxicated. MTV reported the news without bias, but questioned the timing and sources of the information. However, in contrast, CNN shows and guests tended to try to blame the timing of the release of the story on the Gore campaign. They questioned why the information was coming out during the ending days of the campaign and not earlier. Basically, they accused the Democrats of trying to sabotage the Republican Party. Mancow and his radio show also sided with this opinion. Mancow questioned the validity of the source, and tried to show that Gore is a liar and that the story was probably a lie. Mancow was very upset with the media that released the news, and called them criminal.

Another issue that stemmed from the George W. Bush DUI was the credibility of the source and the significance of the information. MTV told their viewers that the information was valid, and even confirmed it with the police department that arrested Bush. The CNN shows and Mancow tried to say that the release of the information was a conspiracy and didn’t focus on whether the information was legitimate or not. However, the Journal Sentinel said that the information was legitimate, but that it was not significant due to the fact that the incident happened over 20 years ago.

Also, the information on George W. Bush harmed the morale of Republicans or possible Republicans. ...

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