Media And Cigarettes Essay

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Media and Cigarettes

Cigarette advertisements generally contain hidden messages. The goal is to create a misconception of smoking. These advertisements tend to glamorize smoking. At first when people see the ad, they are not aware of these hidden messages, but they have already been influenced by them unconsciously. The illusions of smoking have been presented to consumers as if they can make peoples' lives easier in every different perspective.

Here is a Marlboro cigarette ad, which can be used as a perfect example. It takes place in front of a bar, which is called "Cowboy's Place". The colors of the walls are blue, and the doors are half closed. From the little gap between the half-closed doors, you can see some lights inside, but nothing else. Inside, the bar is completely dark looking from outside. There are two broad windows on each side of the doors, with white curtains half closed. There is a line of words on the right hand corner of this ad. It says, "There are no strangers here, only friends we haven't met." Also, there is a sign on those doors, which says, "Well, come on in." Cowboys are generally being illustrated as young and wild. The name used for the bar in the ad is "Cowboy's Place." The Cigarette Company creates an image for smoking, leading people to believe that they can lead young and wild lives. Everyone wishes to be carefree. Rather than presenting the public with the addiction caused by nicotine, an addiction that is difficult to get rid of, the company leads the general public to another perspective. Also, smoking negatively affects one's appearance. It can damage one's skin, teeth, and hair. One cannot possibly stay young looking once one becomes...

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