Marketing And Society Essay

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Marketing

Marketing is currently standing verge of the greatest change in lifestyle, which he

has ever undertaken. All around the globe businessmen and other entrepreneurs are racing

to cash on the future of marketing. Tradition is being turned on its head as all of free

enterprise begins plans to phase out age-old methods to more effective and cost-conscious

world of the Internet. Their logic is not too difficult to understand. Last year, American

businesses spent millions of dollars advertising their products by magazine, newspaper,

radio, television and mass mailers. They flooded the homes of America, targeting every

breathing carbon based life form they could find, with countless jingles, images, song and

dance in an attempt to peddle their often unwanted goods. This type of nuclear marketing

(dropping a power load at a random percentage of the population) has been the backbone

of corporate America. Times, however, are a changing’. With the deregulation of the

Internet in 1991, the federal government opened the door industry to the potential of

advertising twenty-four hours a day, almost free of charge to anyone in the world who

accessed their link. While it is true that this new advertising is not seemingly as direct, it

does provide a marketing tool that directly targets interested parties. Their largest

problem with traditional marketing stems from the fact that, in order to determine who is

interested in a product, the business would have to ask everyone. Changes in information

access are forcing the game to evolve. Now businesses can enjoy presenting their product

to those who seek them out. Moreover, this new media revolution costs almost nothing to

set up. It is clear that traditional marketing is approaching a revolution. It is a twitching

dinosaur who is awaiting his doom. As the world continues to interline itself, business will

alter the way in which it reaches its customer. Those who evolve will prosper. Those

who do not shall perish.

The Internet is a world wide network of tens of thousands of computers, all

connected. Individuals and businesses get on the Internet by getting an Internet account

through a local Internet Service Provider, offering access to e-mail and the World Wide

Web. The “Web” allows potential customers to visit a business’s storefront to the world,

and view the company’s on-line color brochure stored in pages or files which can be

viewed in both text and picture.

How do businesses use the Internet? This form of advertising is used to build a

company’s on-line color brochure stored in pages or files which can be viewed in both text

and picture.

How do businesses use the Internet? This for of advertising is used to build a

company’s image, provide customer support, make available technical and troubleshooting

information, develop a prospective list, conduct customer surveys, offer products, and

take orders. The Internet network is becoming increasingly popular among businesses as

an avenue for marketing their products and services. The system is growing rapidly, with

twenty-five million users in 1994 and fifty million by 1998; a fifty percent rise in only four

years.

What implications and effects are in store for the future of marketing with such a

rapid advance in technology? Experts express both concerns and breathless anticipation.

This computerized information boom has enormous potential to boost economies

world-wide, but it also has the possibility of being exploited. Advertising and marketing

on the Internet makes obtaining huge profits possible. Id Software Inc., for example, sold

several thousand copies of its Doom cliff-hanging software game the first weekend they

made it available on the Internet. The company now has sold abut ten million dollars

worth of software via the net, while avoiding the costs of overhead that generally consume

profits. Sellers, though, are not the only ones to reap...

Styen, C., Introducing Interactive Marketing. Marketing Mix. Volume 14, issue
7, July 1997
Rath, B., Marketing on the Web: Net Return. Marketing Mix. Volume 14, Isue
3, April 1997 You should cite this paper as follows:

MLA Style
. EssayMania.com. Retrieved on 25 May, 2012 from
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