Term paper on Internet Privacy
Internet Privacy Essays
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the e-commerce merchant (Tanaka, 1999). Table 1 illustrates some types of information collected by websites.
Table 1
Personal Information Collected
Type of Information Number of Sites1 Percent1
Personal Identifying 335 92.8%
Demographic 205 56.8%
Personal Identifying Only 132 36.6%
Demographic Only 2 .6%
Both Personal Identifying & Demographic 203 56.2%
None 24 6.6%
1 Number and Percentage from base of 361 surveyed websites.
Source: Georgetown Internet Privacy Policy Survey: Report to Federal Trade Commission June 1999
The consumer may feel a name or address is a small price for the item or piece of information they will receive. Usually, the consumer does not understand or take the time to find out the use of the information after placement in the websites’ database.
This electronic data gathering on consumers using the Internet by e-businesses creates the demand. Businesses that use the Internet as a forum need information about its customer base. Information about a customer or group of customers is useful in making business decisions and determining marketing trends. Many businesses buy, sell, and collect information about its customers to others businesses. Information privacy has emerged as the new commodity. As websites get better at gathering personal information, there is potential for abuse; privacy becomes a greater concern, hence more business for companies which keep information secure.
The Internet caught on so quickly, many businesses did not consider customer privacy as an issue. Even today most still do not have privacy policy notices. Table 2 shows the percentage of sites with privacy policy notices.
Table 2
Of Web Sites that Collect Personal Information, Percent with a Privacy Policy Notice, By Sample
Sample Privacy Policy Notice
Percent Number
Comprehensive 2% 11 of 621
Health 2% 2 of 120
Retail 2% 2 of 123
Financial 2% 2 of 121
Most Popular 44% 47 of 108
Children 24% 46 of 188
Source: Interagency Financial Institution Web Site Privacy Survey Report, November 1999.
In a survey of 1400 Web sites in June 1998, the Federal...
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