Marketing Mix Of Pepsi-Cola Essay

Marketing Mix Of Pepsi Cola Essay

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Marketing Mix Of Pepsi-Cola
Today’s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world’s largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the ...
Today’s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world’s largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies, the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world ;they are Pizza Hut, Taco Bell, KFC, and Burger King. Furthermore, with its 4 fast food restaurants, PepsiCo Inc. owns
Pepsi Marking Mix
Marketing Mix of Pepsi-Cloa AN OVER VIEW OF THE BEVERAGE INDUSTRIES Contributing to this industrial revolution among other industries were Manufacturing, Agricultural, Automotive, Chemical, Hotel, Banking Business Services, Real ...
24,000 restaurants, more than McDonald’s 14,000. Based on PepsiCo Inc.’s annual report in year 2000, PepsiCo Inc. has total net sales of 20.438 billion US dollars and they are worth 44 billion dollars in stock value right now. There are several reasons why the world’s second largest soft-drink company, the PepsiCo Inc., is very successful in the world and almost exceed the current market leader in soft drink industry, Coca-Cola. These reasons are taste, investment, management policy, and marketing strategy.
The Pepsi-Cola Story
Summer of 1898, a young pharmacist Caleb Bradham looking for ways to attract people to his pharmacy invented the beverage now known around the world as Pepsi-Cola. After the first ...
In this report, we will put our main focus on marketing strategies and more details analysis, such as 4Ps (product, price, place, promotion), SWOT analysis (strength, weakness, opportunity, threaten), Marketing Environment (economic, technological, cultural, social, and competitor), advertising, and target market, etc. First element of 4Ps is product. With more and more customers’ unique needs, besides its regular Pepsi, it adds regular caffeine-free Pepsi, Diet Pepsi, Diet Caffeine-free Pepsi, Wild Cherry Pepsi, and Diet Wild Cherry Pepsi into its
Marketing Mix of Pepsi-Cloa
AN OVER VIEW OF THE BEVERAGE INDUSTRIES Contributing to this industrial revolution among other industries were Manufacturing, Agricultural, Automotive, Chemical, Hotel, Banking Business Services, Real estate, Tourism and information Technology ...
product lines. Its Diet Pepsi is even the first of its kind in Cola market. For the price, based on the laws of demand and supply, price plays a very important role in customers’ initial purchase. In addition, psychologically speaking, customers’ have such mentality to judge a product’s quality by its price. Therefore, Pepsi has to determine its price very carefully. If the products are wrongly priced, either damage to its reputation on quality or lost of sale due
Marketing Mix Of Pepsi-Cloa
AN OVER VIEW OF THE BEVERAGE INDUSTRIES Contributing to this industrial revolution among other industries were Manufacturing, Agricultural, Automotive, Chemical, Hotel, Banking Business Services, Real estate, Tourism and information Technology ...
to high price will be resulted. However, Pepsi seems to do fine at the moment. Based on their corporate pricing policy, providing quality products at lowest possible price has always been one of their main concerns. For example, in some parts of the country, a 2-liter bottle of Pepsi costs 99 cents a decade ago and still does today. As for the place, it has to get the right target market and has to be available when customers need. Pepsi
Pepsi Marketing Mix
Contributing to this industrial revolution among other industries were Manufacturing, Agricultural, Automotive, Chemical, Hotel, Banking Business Services, Real estate, Tourism and information Technology to name a few. But on such ...
has done a great work on the place, because their channels of distribution certainly provide their products at any market in the American very successfully. Last and the most important element of 4 Ps is promotion. It is so important because how they promote their products will affect how successful their message will be delivered to their target audiences. In 1963, they created a new product policy that is called “The Pepsi of new generation”. They focus on customer’s
Coke Vs Pepsi
Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global ...
needs and wants. Also, they try to make people memorize their product. Lots of soft drink customers do not have so-called royalty toward certain brand. Such issue was well noted by PepsiCo Inc. and decides to change customers’ buying habit. During that time, “The Pepsi of new generation” is a very successful campaign until 1988. After that, they have changed the marketing scheme to “The Choice of a New Generation” and still using the same process today. Right now, Pepsi
Coke Vs Pepsi
Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global ...
has a special campaign called “The Pepsi Challenge” that gets a lot of attention from people and offers a good opportunity for Pepsi to earn more profit. In 1974, this promotion also works very well in Kansas. Advertisement is another promotion ;they usually focus on the teenager. From Electric Youth to Generation next, Pepsi has had its finger on the youth pulse of every decade. In their advertisings and target markets, they always use idols to catch teenagers’ attention. For
Starbucks Coffee Co
Starbucks Coffee Co. changed the concept consumers had about drinking coffee. With more than 1000 outlets across the USA (1997 numbers) and the intention of doubling that over the next ...
example, in
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