Essay on Communication Barriers Metamorphosis Studios

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Communication Barriers at Metamorphosis Studios

Facts

Two aspiring men shared a dream of creating a multimedia design firm. They wanted to compete with industry giants such as Microsoft and Sega. Clarence Wooten Jr. and Andre Forde wanted to create a company that was different than the corporate environment from which they came. Metamorphosis Studios has been created by these two entrepreneurs as a “virtual corporation” (Bovee and Thill 2). Metamorphosis Studios is a Maryland-based, Web site design and Internet solutions company. Metamorphosis studios has, “…cutting-edge designs of interactive software, multimedia presentations, corporate Web pages, and edutainment products” (Bovee and Thill 2). Its organization has a different type of work environment than the typical corporate atmosphere. “A core group of eight creative specialists work regularly for Metamorphosis, along with dozens of others who come aboard for specific projects” (Bovee and Thill 2). Metamorphosis Studies communicate to these offsite freelancers and specialists via phone, email, fax, and the Internet. “Communication on a project begins when Wooten and Forde assemble the entire team for a kickoff meeting. Such face-to-face interaction enables team members to establish a rapport while exchanging ideas on creative strategies” (Bovee and Thill 3). Its founders send bi-weekly status reports via email to the team members as well as communication to individuals on progress of projects. The company’s open communication methods assist in the production of its creative designs, meeting timelines, and meeting budget proposals for each project.

Issues

There are two main issues presented by the above fact scenario. They include information overload and message competition. Whether the communication at Metamorphosis Studios is a bi-weekly bulletin, email, or face-to-face meetings, would the freelancers and creative specialists have information overload? “Many people are stimulated by knowing how an entire project is progressing (even beyond their own individual roles); however, others feel so overloaded by unnecessary information that effective communication is actually blocked” (Bovee and Thill 3). When information overflow is an issue, people may have difficulty keeping up with the communication flow and may become less productive. Another key communication barrier at Metamorphosis Studios is getting the freelancers to provide input and feedback on projects. “Some freelancers, particularly the technical specialists, are reluctant communicators who are much less likely than the creative specialists to offer feedback” (Bovee and Thill 3). Whether the staff member is a permanent employee or under contract for a project, would this determine if communication would suffer at Metamorphosis Studios? “Feedback is the key element in the communication process because it enables you to evaluate the effectiveness of your message. If your audience doesn’t understand what you mean, you can tell by the response and refine your message” (Bovee and Thill 16).

Analysis

Metamorphosis Studios does not use in house specialists for a project due to budgetary demands. “A typical project takes three to six months or more to complete and requires frequent communication and coordination with each far flung member of the creative team” (Bovee and Thill 3). Phone, fax, and the Internet link these freelancers. Because these freelancers are the kind of creative...

Bovee, Courtland L., and John V. Thill. Business Communication Today. 6th ed. New York: Prentice Hall, Inc., 2000

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