Centrus Desktop Essay

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An Overview Of Centrus Desktop Components

Centrus Desktop uses a flexible, modular design that lets you license any or all of

the components your organization needs. You can choose among the following

modules or components:

• Data Locator module

• Address Coding module

• Demographic Coding module

• Point-in-Polygon module

• Closest Site module

• Geographic Determination module

• PMA component

Data Locator Module

The Data Locator module scans your data and identifies name elements, address

elements, and a user-defined expression (such as e-mail address, phone number,

customer number, or Social Security number). It then quickly and accurately outputs

the information to fields of your choice.

The Data Locator also identifies ethnicity and gender, and can generate appropriate

salutations for your mailings. It includes a user-extensible dictionary which allows

you to add additional name information, tailoring the Data Locator to your specific

needs.

Address Coding Module

The Address Coding module cleanses addresses to the highest level, exceeding the

U.S. Postal Service CASS and Canadian Post Corporation (CPC) SERP standards.

Since Centrus Desktop is CASS and SERP certified, you’re assured...

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