Advertising Education Or Essay

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Lets talk about images for example, most advertisements for clothing

(i.e. bathing suits etc), show shapely thin women and men. This has

led our country to think that fat is demeaning and not socially

accepted. This type of advertising has caused everyone to want to look

like the people in the ads. Diets of all sorts have been developed to

try to meet these expectations. But when their goals are not reached it

causes depression, low self-esteem that in turn causes a poor image is

developed. In my opinion these advertisements have a negative

outreach. Who is to say only thin people look great? Advertisements

do! These ads also have created anorexic teenagers, which has lead to

serious health problems and even death. Advertisements often do not

explicitly urge the consumer to buy a given product; rather they

promise that the products will enhance a person^s life. Opening a whole

range of desiderata including youthfulness, attractiveness, social

grace, security, success, c! onviviality, sex, romance and the

admiration of others. (Parenti page 204) Advertising can also be

educational and rewarding with regards to prices and who offers the

best deal. One such publication that informs consumers of the

best-tested and best-priced items is Consumers Magazine. This magazine

has a test facility that tests various items of same kind without bias

and reports to the consumer via there magazine. Advertising is not

created and used just to provide a smug example of public morality,

advertising is honest because it has to be. (Wood page 225). What I

mean by honesty is the product information is not all ways how it is

displayed. Lets address the issues of ^What we care about^, the way we

raise our children, our ideas of right and wrong conduct, these in my

view are all together. Let^s take a look at liquor and tobacco

advertising. The image of the Marlboro Man is one example. This type of

advertisement depicts a buff, handsome, cool man smoking a cigarette.

What message is this conveying to our young people? That it is cool to

smoke. We all know it has been proven that smoking cigarettes can cause

cancer. I would now like to address all the violence, sex and bad

language that is seen and heard on television and radio...

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