Essay on Television Soaps The Cultural Construction Of Gender And Representation
Television Soaps The Cultural Construction Of Gender And Representation Term Papers
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Television Soaps: The Cultural Construction of Gender and Representation
Soaps but more importantly music videos can be said to interrogate the
cultural construction of gender and representations of identity. The video
suggests a set of images to the viewer and usually these are a blurring of
gender and identity. Music videos predicate on the representation of female
gender experience. The two interrelated sign systems- access signs and
discovery signs- will be discussed. Music clips that will be focused on are
Madonna's ‘Burning Up', ‘Express Yourself', and ‘Justify My Love'. The singer,
who has been labelled ‘Our Lady of MTV', has an amazing video appeal due to her
play with gender and identity. No other single artist has produced as many
mixed images as she has.
Television soaps tend not to interrogate the construction of gender and the
representation of identity. They do not seem to cross any boundaries. People
watch soaps to relax and somehow relate, so if they were to experiment with the
theatre of gender, it may be seen as a threat to viewers. Soapies usually have
the males in typically male dominated occupations such as doctors, car salesmen
and chefs. Women in soaps are usually secretaries or housewives. There does
not seem to be any attempt for a switch of roles. Females are feminine, males
masculine. There has been one exception, which was Kylie Minogue's character,
Charlene, on Neighbours. She was a mechanic and tomboy. This is one of the few
occasions where a soap has interrogated the cultural construction of gender and
representation of identity.
A music video is footage that accompanies a song. They can have a
storyline related to the song, displays of images or simply focusing on the
artist/s performing. Music video is forever crossing the lines of gender and
identity. It is able to do this as it is seen as a form of art, therefore there
is no threat to viewers. It is ironic that Boy George has said that “video was
the worst thing to happen to music”, when he himself looked and acted like he
was crossing the lines of gender and boundaries back in the 1980's. Madonna is
most famous for creating videos with no boundaries for gender or identity. Most
of the time, she deliberately plays with surfaces and masks. Madonna visual
style engages and hyperbolises the discourse of femininity- she has bleached
hair with dark roots, street smart image yet glamorous....
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