Media And Baseball Term paper
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Media affects everyone and everything; There is no escape.
Media is everywhere and surrounds everything. Henry
Jenkins and Marshall McLuhan have differing points of
view as to what the meaning of media is. They both,
however, have their particular ponits which they describe
well. Jenkin's talks about the different types of cultures that
exist, focusing on popular culture, in his essay, "What
Everyone Should Know About Popular Culture." Mcluhan
talks about the concepts of Narcicism and the "Global
Village." Both Jenkin's and McLuhan's ideas can be
focused on a particular thing, such as Baseball. That can be
further broken down and analyzed at the team level.
The Los Angeles Dodgers have most recently been the
center of attention due to the top media coverage of the
team. The team does, however, have a great history. They
were originally known as the Brooklyn dodgers until they
made a move to Los Angeles in 1958. They then became
the Los Angeles Dodgers and their owner became Walter
O'Malley. He was the owner and president for the next
twenty years. After that, he passed the team down to his
son Peter. This is a great example of Jenkin's definition of
Folk Culture. A very important item was passed down
from generation to generation of O'Malleys, eventhough the
item was quite massive. Throughout the years, however,
the Dodgers were much a part of popular culture. Baseball
was known as "America's Favorite Past-time," and still is.
The tradition that the O'Malley family had with the Dodgers
lasted until 1998, when a big corporation, the FOX group
owned by Rupert Murdoch, took over the team. This was
a time of chan!
ge, but some could argue was for the best. Being owned by
the FOX group means there is more media exposure for
the team.
Now that the team is owned by Rupert Murdoch,
McLuhan's ideas about media can be implemented.
McLuhan's concept of narcicism can clearly be seen with
the transition of the Dodgers from family-owned to
corporation-owned. The availability of large funds to
acquire key players makes the Dodgers seem narcicistic.
People can think that they love themselves so much, that
they will do anything to win....
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