Term paper on Internet Privacy
Internet Privacy Essays
While the free essays can give you inspiration for writing, they cannot be used 'as is' because they will not meet your assignment's requirements. If you are in a time crunch, then you need a custom written term paper on your subject (internet privacy)
Here you can hire an independent writer/researcher to custom write you an authentic essay to your specifications that will pass any plagiarism test (e.g. Turnitin). Waste no more time!
One of the most important advances in the rapidly developing world of electronic commerce is the ability of companies to develop personalized relationships with their customers. Personalization empowers companies to better understand their customers' wants and desires and improve customer service by tailoring offerings to the unique needs of individuals . At the same time, this has become a subject of hot controversy because the technology involves the extensive collection and use of personal data.
Many, if not most, online shoppers and surfers are not aware of the extent of how much and what kind of info can be gathered about a person, even someone who is just visiting and not shopping or signing up for anything. Through the use of the "cookie" technology, a person's movement through the Web can be tracked to provide information. Using cookies a website assigns each individual a unique identifier (but not the actual identity), so that the he may be recognized in subsequent visits to the site. On each return visit, the site can call up user-specific information, which could include the consumer's preferences or interests, as indicated by documents the consumer accessed in prior visits or items the consumer clicked on while in the site. Websites can also collect information about consumers through hidden electronic navigational software that captures information about site visits, including web pages visited and information downloaded, the types of browser used, and the referring websites' Internet addresses. The result is that a website about gardening that Jane Doe that could sell not only her name to mail-order companies, but also the fact that she spent a lot of time one Saturday night last month reading about how to fertilize roses. More disturbing scenarios along the same lines could be imagined.
However, although concern about privacy and security has long been the biggest issue with online shoppers¾particularly with the sanctity of their identification-related information¾a majority do not mind their behavior being watched if it allows their shopping experience to be customized. According to the 1999 Personalized Marketing and Privacy on the Net: What Consumers Want survey conducted by the non-profit research firm Privacy and American Business, 61 percent of the 474 Internet users surveyed said that they would be positive toward receiving banner ads tailored to their personal interests rather than receiving random ads. This represents about 56 million adult users interested in such personalization. In addition, 68 percent of the users also said that they would provide personal information in order to receive tailored banner ads, on the condition that notice and opt-out are provided .
The study seems to back the e-commerce firms who are watching online behavior to provide customized shopping experiences, and not privacy advocates who say that this practice is an invasion of privacy. It is the purpose for gathering the information, it would seem, that is the key...
Cranor, L.F. "Internet Privacy: A Public Concern," NetWorker: The Craft of Network Computing 2(3) (1998): 13-18.Culnan, M.J. (June 1999). Georgetown Internet Privacy Policy Survey: Report to the Federal Trade Commission [On-line].
Available: http://www.msb.edu/faculty/culnanm/gippshome.html [2000, March 29].
Federal Trade Commission (June 1998). Fair Information Practice Principles
[23 paragraphs]. Privacy Online: A Report to Congress. [On-line].
Available: http://www.ftc.gov/reports/privacy3/fairinfo.htm#Fair Information Practice Principles [2000, March 27].
Locke, C. (April 2000). Personalization and Privacy: The Race Is On [22 paragraphs]. Personalization.com [On-line]. Available: http://www.personalization.com/soapbox/ [2000, April 24].
Perez, R.K. (June 1998). Sharing of Passwords Angers AdAge Subscribers [7 paragraphs]. Internet World. [On-line]. Available: http://www.iw.com/extra/password.html [2000, April 24].
University of Wisconsin-Madison Writing Center (September 1998). APA Style: Citing Electronic Resources. Writer's Handbook. [On-line]. Available: http://www.wisc.edu/writing/handbook/elecapa.html [2000, March 27].
Unknown author (June 1998). A Little Privacy, Please [9 paragraphs].
PC Magazine Online. [On-line].
Available: http://www.zdnet.com/pcmag/news/trends/t980610b.html [2000, March 27].
Westin, A.F. (November 1999). Personalized Marketing and Privacy on the Net: What Consumers Want. Privacy & American Business Consumer Privacy Survey [On-line].
Available: http://www.pandab.org/pabsurve.htm [2000, March 30].
MLA Style
. EssayMania.com. Retrieved on 12 Feb, 2012 from
<http://essaymania.com/34189/internet-privacy>
More College Papers
Internet Censorship
Animal cruelty encompasses a range of different behaviors harmful to animals, from neglect to malicious,
brutal killings. Studies show that animal cruelty may lead to more serious forms of crime, like heavy drug
use, violent outbursts, and most common, cold blooded murder. Many studies in psycholo
INTERNET ADDICTION
Research Paper Theme: Social Impact of the Internet 8 October 1997 ABSTRACT The Internet
is the largest source of information in the world today. With its web sites and chat rooms, it is a
means of communicating with people in places all over the face of the earth. Since its conception
in 1973, t
Influence of Gangs
Gang Culture has increasingly become a subculture for many teenage youths. Main minority teens, these social outcast are often have no real economic stability and no parental supervision or guidance. As a result, teenagers often rebel and seek comfort in gangs. These gangs provide what is lacking