Green Laws Term paper

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Green Laws Boost Clean-up Iindustry

Engelskaflevering d. 01.09.95

I

Have companies around the globe really become "house-proud", or is

planet earth just in for a spring cleaning? It is hard to say - but one thing is

for sure; the environmental sector is en-joying a boom. The market for pollution

control technology is on a steep exponential growth curve, which seems to be

interminable. Especially the European companies put down their names for an

immense part of the expansion. But what is the precise nature of this sudden

environmental con-cern? After all the deteriorating state of the environment is

hardly a novel phenomenon, to say the least.

Just how vigorous this potential goldmine is going to be for the clean-

up industry ac-tually depends on law and order, so to speak. That is to say that

one of the main reasons for the turn up is new legislation. Recent EU-directives

as to pollution may cause heavy demands on the purse of one company and

consequently pour that money down the pockets of the clean technology indu-stry.

Moreover the deadlines for plants to meet EU-directives are getting close, and

everything se-ems to show that the laws will be enforced.

Yet far from all companies have to meet with the

raised finger of the law to start investing in their environmental

responsibilities. Investments on a volunta-ry basis are often due to the fact

that it makes good ecnomic sense or because it gives the corporate image a face-

lifting.

Seen from a geoprahical point of view Germany and primarily eastern

Europe form tremendously good breeding ground for the sale of clean-up equipment.

As a result of opencast mi-ning of lignite coal in Poland, for example, a huge

clean-up is left, which will amount to billions of dollars. However accidents

also occur at sea, where a spate of oil tanker disasters are likely to fill out

the order book at oil cleaning industries.

Nevertheless a stroke of bad luck is far from necessary in order to make

firms under-stand their green obligations. The power of the consumers has been

on the increase over the last few years, and the public environmental image

means more to a firm than ever before. The average con-sumer going down to the

grocer's for a few necessaries is starting to attach importance to something

else than just the product itself. How is the detergent wrapped - is the paper

bleached? Is this bottle reusable? Are these outdoor tomatoes? - and so on.

Personally I don't think that you notice it, as

you're walking alongside the shelves in the local supermarket - but you do pay

more attention to ecological messages on the products than you did just 5-10

years ago. After all this is a topic very much in the public mind, so I guess

it's quite natural to get involved one way or the other.

I know from my own experiences that we have started to

put down se-veral ecological products on the shopping list at home, when...

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