Teenage Drinking Essay

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Who influences the alcohol use and misuse of British teenagers? Although the health risks of


Heavy drinking is known and understood, the social habit continues to be accepted as a cultural norm. Is


it? Surprising then, that the young people are beginning to drink at school ages. It is illegal to purchase


An alcoholic drink under the age of 18, it would appear through the current research that teenage drinking


Is common place.


A recent Scottish survey by McKegney N et al (1996), found that at least 50% of teenagers by the


age of 14 had been drunk one or more occasion. Another National study by McMiller and Plant


(1996) showed that 77.9% of 15-16 year olds have experienced intoxication. 50.3% of these had consumed


at least five units of alcohol consecutively within the last 30 days. The evidence is readily available to


inform us of the increasing problem of adolescence alcohol misuse and the damaging consequences of this.


How then should children be educated so that alcohol misuse can be prevented and sensible use of alcohol


can be advised. May.C (1993), suggests that fact giving information to target populations is the most


commonly used approach in health education. Whist knowledge may be tested and be proved to have


improved by this method of education, studies have shown that there is a failure to demonstrate a change in


attitudes and behaviours. Other more successful methods of education to change behavior must then be


investigated. By improving social assertiveness and self-control it has been described by May.C(1993),


have been attempted but these also when evaluated have produced a low success rate.


Major media campaigns can be useful in raising public awareness of social problems, although


his targets a vast uncontrolled audience and does not always reach the applicable persons. It is expensive


and often a political reaction to be seen by the public as addressing a problem. The family in British


society takes on many variations and so behaviors, norms and cultures differ greatly. Parents are, however


role models to their children from infancy, throughout childhood and into adulthood. Parental behavior


and attitudes toward alcohol consumption as with any social behavior is an influential factor that may


determine adolescent drinking behavior and indeed future adult drinking behavior. Foxcroft and


Lowe(1991), suggest that British parents, "are for the most part ambivalent about underage drinking and


about occasional intoxication” This is a controversial statement that may not be true in all cases. Alcohol


is however, the...

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