Barack Obama S Media Campaign Term paper
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President Barack Obama was born to a American mother, Ann Dunham, and Kenyan father, Barack Obama Sr., on August 4 1961 in Honolulu Hawaii. His parents split when he was two years old and his father left to pursue his PhD at Harvard University. His father later returned alone to Kenya in 1965, where he worked as a government economist and Barack's mother remarried an Indonesian oil manager. They moved back to Jakarta, Indonesia when he was six but due to a series of events that threatened his safety and education, his mom sent him back to Hawaii to live with his maternal grandparents at the age of ten. Barack managed to get into Punahou School, Hawaii's top prep academy, where he graduated with academic honors in 1979. Obama struggled with the hardships of: coming from a multi racial heritage, the absence of his father, and being one of the only African Americans at his school growing up.
After high school, he studied at Occidental College in Los Angeles for two years before transferring to Columbia University in New York where he obtained his Bachelor’s degree in political science. After graduating in 1983 from Columbia, he then moved to Chicago in 1988. He continued his education at Harvard Law School in1988 where he became the first African American editor of the Harvard Law Review. It was during this time that he had met Michelle Robinson—she was assigned to be his adviser during his internship at Sidley & Austin and the couple started dating.
Three years later, after graduating magna cum laude from Harvard Law School, Obama returned to Chicago. He became a civil rights lawyer, joining the firm of Miner, Barnhill & Gallanin and also taught at the University of Chicago Law School. He also helped coordinate a massive voter registration campaign that registered more than one hundred thousand voters and helped secure the elections of former President Bill Clinton and Senator Carol Mosley Braun in 1992. Even though he was well qualified to work at large corporate firms, he instead rejected them and fought against housing and employment discrimination at his civil rights firm. He even turned down a prestigious judicial clerkship, choosing instead to practice civil-rights law and represent victims of housing and employment discrimination and working on voting-rights legislation in Chicago. He married Michelle Robinson, the couple moved to Kenwood, on Chicago's South Side, and had two daughters, Malia, born 1998, and Sasha, born 2001.
In 2000, Obama ran in Democratic primary for U.S House of Representatives seat against an incumbent candidate Bobby Rush. He lost, however, was undeterred, and started looking into the Senate Race of 2004. He put together a campaign committee in 2002 and began raising funds to run in the 2004 U.S Senate Race. In the 2004 Democratic primary, he defeated Blaire Hull and Daniel Hynes, he won 52 percent of the vote, defeating multimillionaire businessman Blair Hull and Illinois Comptroller Daniel Hynes. That summer, Barack Obama was invited to deliver the keynote speech at the Democratic National Convention in support for John Kerry.
Barack Obama's political career took an immense leap after he delivered his keynote speech, “Audacity of Hope” at the Democratic National Convention in Boston of 2004. It was this rousing and well-received speech that gained him the recognition and support he needed to even become a potential presidential candidate. After thousands of delegates witnessed his speech, they enthusiastically chanted his name. In his speech, Obama set the tone for the Democratic manifesto, outlining the principles of the party and emphasizing unity. His speech concerned the unnecessary and artificial divides in American politics and culture, highlighting the importance of the American flag.
After the convention, Obama returned to his bid for US Senate of Illinois. He ran against Republican Alan Keyes in the general election. In three televised debates, Obama and Keyes expressed opposing views on stem cell research, abortion, gun control, school vouchers and tax cuts. Obama received 70 percent of the vote to Keyes' 27 percent, the largest electoral victory in Illinois history. With his win, Barack Obama became only the third African-American elected to the U.S. Senate since the Reconstruction.
He was sworn into office January 4, 2005 and immediately partnered with Republican Senator Richard Lugar of Indiana on a bill that expanded efforts to destroy weapons of mass destruction in Eastern Europe and Russia. Then, with Republican Senator Tom Corburn of Oklahoma, he created a website that tracks all federal spending. Obama also spoke out for victims of Hurricane Katrina; pushed for alternative energy development; and improved veterans' benefits. Obama was infamous for being a steadfast liberal, supporting and authoring legislation that provided benefits for the working poor and health insurance for residents who could not afford it. Obama additionally authored a death penalty reform decree that was hailed as one of the most progressive in the country; he also pushed for increased funding for AIDS prevention and care programs as well.
In February 2007, Obama announced the triumphant news of his candidacy for the 2008 Democratic presidential nomination. He was locked in a tight battle with former first lady and then-U.S. Senator from New York, Hillary Rodham Clinton. On June 3, 2008, however, Obama rose as the prospective nominee for the Democratic Party, and Senator Clinton delivered her full support to Obama for the duration of his campaign. Obama only had four years of national political experience but that did not deter him from winning the presidency. On November 4th, 2008, Barack Obama defeated Republican presidential nominee John McCain for the position of U.S. President, 52.9 percent to 45.7 percent. On January 20, 2009, Obama became the 44th president of the United States—and the first African-American to hold this office.
Barack Obama’s success in his presidential campaign deterred from that of the traditional status quo. His campaign strategists recognized the potential of the Internet to mobilize and generate tremendous funds for his campaign. Also, it is the skillful creation and management of the Barack Obama’s brand that significantly contributed to the historic feat of his presidency. The Obama Campaign’s mastery of the social media from fundraising to volunteer coordination has been ground breaking in terms of political campaigning. Social networking is by no means anything new to presidential campaigns, but the strategy, tactics and degree of functionality have evolved tremendously. He is the first candidate to start using widgets to make it incredibly easy for anyone to donate to the campaign through his plethora of social networking sites. He engages target audiences on their own turf and uses these tools and platforms to motivate others to donate and help drive others back to his website. All these tools serve as key extensions of interaction and user involvement but ultimately advocated them act on their words by voting.
Top industry publications including Advertising Age have taken note of the marketing lessons to be learnt from Obama's campaign. Barack Obama has even been named Advertising Age's Marketer of the Year for 2008. He received the honor above big names like Apple and Nike. There is no doubt that Obama had three of the world's best political consultants directing his campaign. The geniuses behind public relations and marketing strategies of his campaign were: Campaign Manager David Plouffe, Chief Strategist David Axelrod and Communications Director Robert Gibb; these three helped to create history in on November 4, 2008. Obama’s campaign managed to organize people at a level of sophistication that have never before been seen. His victory had a huge involvement of grass route campaign that managed to get people involved and volunteering. Internet campaigning played a significant role in his success. Using the Internet for making donations, and...
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