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Many theories and much research has been conducted on contraception in general,
and more recently on condoms in particular, as a result of the AIDS epidemic
(Lear, 1995). Condom usage and AIDS education are essential tools for reducing
the impact of the disease, yet fewer than one third of sexually active college
students report consistent condom use (Seal & Palmer-Seal, 1996). It seems
that sexually active individuals rarely discuss safer sex or ask about their
partner`s sexual activity before engaging in sexual activity (Seal &
Palmer-Seal, 1996). This raises some questions as to the origin of the avoidance
of safer sex discussion. It has been found that the interpersonal reactions of
sexual partners, rather than the less direct thoughts of AIDS risk, influence
attitudes towards condoms and condom usage (Casteneda & Collins, 1995).
These personal interactions among partners in a sexual relationship are a result
of attitudes each partner carries about sex, contraception and a sexual
relationship itself. Attitudes can be ascertained by means of person perception
evaluations, which present the behaviors of a target person (e.g., introducing a
condom) and categorize the social meanings imposed on the actor within the
situation (Castenada & Collins, 1995). In order to accurately evaluate the
social meanings within a sexual relationship using a person perception paradigm,
the paradigm itself, as well as the communication patterns about the
relationship and condom usage must be assessed. Person Perception Paradigm and
This Study The efficacy of the person perception paradigm for accurately
gathering the social meanings implied by certain actions has been proven in past
research (Collins & Brief, 1995). It has been ascertained that target
subject`s behaviors within a vignette are the foundation for impressions the
participants form about the social meanings of actions. Collins and Brief have
gone on to argue that the vignette methodology is better able to collect the
social meanings derived from actions than interview questions, because often
impressions that are formed about another`s actions are not conscious attitude
formations. Behavior interpretation often occur through automatic and intuitive
means (Collins, 1997; lecture). While most research directly asks participants
what they think, person perception studies a more subtle means of gaining the
participants reactions. The current study used a person perception test to
evaluate the attitudes of participants about women in a sexual relationship when
she either proposed a condom, or said nothing about contraception, while
expressing either concern or saying nothing about her emotional state. There
were four different possible types of situations that the male observers could
have been given: the concerned female who did not propose a condom, the
concerned female who said, I have a condom with me, the female who said nothing
and did not propose a condom, and the female who said nothing about her
emotional state, but said she had a condom with her. These females were then
evaluated by male observers on various aspects of her perceived personality.
Males rated the females on such items as, if they were active or passive, if
they were promiscuous or not, etc. No other research has addressed a sexual
situation where women talk about their feelings and present a condom in a person
perception paradigm. It will be interesting to see how the male participants
assess the situation. This study used six different scales comprised of separate
items in order to accurately assess the perceptions the male observers held
about the female targets. The scales were a Sexual attractiveness scale, which
determined how sexually attractive the woman was, a Responsibility scale, which
determined the extent to which the woman was responsible, a Takes Charge scale,
which assessed the male observer`s ideas about how active the women in the
situations were and two other scales which assessed how Nice and Exciting the
woman was. It is hypothesized that there will be high correlations between the
separate items within each of these scales, which indicates that the items will
be measuring similar properties. But there will be low correlations between any
two scales and between any items and a separate scale, which will indicate that
the scales were measuring different attributes. Past Research on the Person
Perception Paradigm Past research has found that people do make judgments based
on the contraceptive choices that target persons choose and the conditions they
have made the choices under, concerning abortion decisions (Allgeier, Allgeier
& Rywick, 1979: as cited in McKinney et al., 1987). It has also been found
that contraceptive behavior is evaluated differently by an outside observer that
is exposed to a vignette depicting a sexual situation involving issues of
contraception, and personal attitudes of the target subject, such as the one
tested in this study (McKinney et al., 1987). Other studies have evaluated the
person perception design within partners involved in a sexual relationship
(Lear, 1995), and have found that people within relationships also rate their
partners actions as indicative of symbolic meanings, similar to results obtained
from observers of sexual relationship vignettes. This type of symbolic inference
has been tested in the current study. Impressions that people form of others are
based on the others actions and language they use within a social situation. In
the current study, the participants are not told what actions are taken by the
target persons within the scenario concerning contraception use, only the target
woman▓s verbal discourse is disclosed (i.e. the participants don▓t
know if she did what she said, only what she said). Therefore it is important to
evaluate communication within a sexual relationship in order to accurately
assess what the social meanings of communication in a relationships are, and
what attitudes others have about this discourse is. Communication Within The
Sexual Relationship Communication involves an assessment of shared ideas and
beliefs - - what is and is not agreed upon by the participants (Schlenker &
Weigold, 1992). One▓s audience influences the style and manner in which
one communicates - - who one▓s partner is influences how and what one says
to that partner (Schlenker & Weigold, 1992). How these communication tactics
are manifested in an early sexual relationship is relevant to the current study
because of the content of its scenario. It seems that within early sexual
relationships ambiguity around sexual communication is the norm (Lear, 1995).
Perhaps because the situation is not very established or familiar, safer sex
discussion usually consists of general discussion about concerns not related to
the particular relationship itself (Cline et al., 1992: as cited in Seal &
Palmer-Seal, 1996). Directness of approach on the subject of subject of sex
usually involves the male partner within a heterosexual relationship more often
than the female in early romantic situations (Lear, 1995). It will be
interesting to see how the male respondents rate a female who expresses concern
about the sexual situation, as compared to a female target who says nothing
about her emotional state. I hypothesize that the female who expresses concern
will be seen as more nice than the one who says nothing, but not very exciting.
She will be seen as responsible, but not that sexually attractive, and finally
as taking charge in the situation. Since sexual decision making is dependent on
open communication within a sexual relationship, which is not often found within
the dating stages of young, college age students (Lear, 1995), condom usage is
often conducted under constrained choices and may be hindered. This type of
inhibited discourse that is typical of early sexual relationships is reflected
in this ⌠concern■ scenario of the experiment, and is hypothesized to
elicit mixed responses. Attitudes Towards Condoms Attitudes and self-perceptions
about condom use can be approached in a behavioral way. Are attitudes about
condoms acted upon because of previous self-perceptions or do people who use
condoms adopt the attitudes that are associated with condom usage? An evaluation
of smoking sheds some light on this question. It seems that people begin to
smoke because it correlates to a pre-existing set of self-relevant beliefs (Chassin
et al., 1981). If this is also true of condom usage behaviors, then it follows
that people who think condoms and safer sex are a good idea will follow-through
and use them, but that people who do not have positive attitudes towards condoms
are not likely to gain them through usage of condoms. The idea of attitudes
affecting behaviors relates to this study, because what is being assessed is the
attitudes men have about female target▓s sexual behavior. The men will see
the woman who introduces a condom as having attitudes that are sympathetic to
condom usage. What exactly these attitudes are will be investigated. Risk
Perception Attitudes towards condoms often depend on the perceived risk of
contracting AIDS and other sexually transmitted diseases as well a
person▓s perceived self-efficacy in proposing them (van der Pligt &
Richard, 1994). For example, most sexually active adolescents do not feel
susceptible towards AIDS (van der Pligt & Richard, 1994) and therefore do
not use condoms in their social interactions. The factor of low perceived risk
is recurrent and pervasive across many sexually active groups (Lear, 1995). If
the sexually active individual does not perceive themselves as at risk for
sexually transmitted diseases, including AIDS, they are not very likely to use
condoms to have safer sex. If a person does see themselves as at risk for
sexually transmitted diseases other▓s perceptions of them may be different
than the perception of someone who does not think they are at risk. While it is
true that every person who is sexually active has the potential to contract a
sexually transmitted disease, this is not often recognized by sexually active
youth (Lear, 1995). Since young people often do not recognize the pervasiveness
of the problem, they may judge people who are aware of their susceptibility as
more promiscuous or in a negative light as compared to those that do not discuss
the topic of safer sex (and presumably do not bring it up because they
don▓t think they are at risk, i.e., they do not engage in sexually risky
behavior such as multiple partners). In this study, the idea of perceived risk
as presented by the female target (⌠I have a condom with me■) to the
male observers may influence their perceptions of the women. Specifically, women
who say that they have a condom with them will be perceived as more sexually
appealing, more responsible, less nice, more exciting and more ⌠takes
charge■ than the woman who does not offer a condom. Thus, women who
present condoms will be seen as more susceptible to sexually transmitted
diseases, which incurs various impressions about her personality - ones that are
different from the impressions formed by a woman who does not present a condom.
The difference between the two perceptions that men make about women who propose
condoms may be for reasons other than their perceptions of ⌠at risk■
individuals as well. Sexual Double Standard Another area that may affect how men
perceive women who propose condoms as compared to those that do not, may be a
result of a double standard. A double standard allows men to have more sexual
freedom than women. A modern adaptation of the traditional idea of the double
standard is the idea of the conditional double standard (Reiss, 1967: as cited
in Sprecher & McKinney, 1993). This standard says that men can engage in any
type of premarital sex, but that women can only engage in sex if they are in a
love relationship. Since the current study presents a sexual encounter that is
relatively new and does not specify that it is a love relationship, observers
will infer that it is not a love relationship, but more of a recreational sexual
encounter. The actions that the woman in the situation exhibits may create a
more negative view of her when she does not present a condom, than when she
does. For, although the woman in engaging in premarital sex in a casual
relationship, the woman who openly supplies a condom in this situation may be
seen as more comfortable with this type of situation than a woman who does not
offer a condom and therefore she will be evaluated as more sexual and less
⌠nice.■ These results have been found in another study which showed
that women who carried condoms with them held a stigma: they were associated
with evaluations of worthlessness (Wight, 1992; as cited in Lear, 1995). Having
a condom indicates a lack of sexual innocence, which has been perceived as
unfeminine (Lear, 1995). Lear encompassed the broad effect condom usage has on
personal perceptions of the self and others who use condoms, when she observed
that, ⌠condoms carry meanings that can differ for each sexual partner and
over time, and these meanings are illustrative of the gendered nature of
responsibility and what is considered appropriate behavior in contraception and
safer sex■ (p.1314). In summary, the purpose of this study is to assess
what impressions are formed by male participants about female targets who
express concern and propose condoms in a sexual situation. It is predicted that
a female who expresses concern will be seen as more nice, less exciting, more
responsible, less sexually attractive, and more actively involved than the
female who says nothing. Another hypothesized result of the current study is
that a female who says she has a condom with her will be seen as less nice, more
exciting, more responsible, more sexually appealing, and more ⌠takes
charge■ than the woman who says nothing. Implicit in these prediction is
the idea that the items within these scales are correlated with one another, but
that the scales themselves measure separate attributes. RESULTS Correlations The
correlation matrix (see Table 1) to be presented here includes dependent
variable groups labeled ⌠Takes Charge,■ ⌠Sexual
Attractiveness,■ ⌠Responsible,■ ⌠Nice,■ and
⌠Exciting■ scales. First the intra-scale correlations, then the
between-scale correlations, and finally the scale-item correlations of the
⌠Nice■ and ⌠Exciting■ scales will be presented. Within
Scale (Item-Item) Correlations The between item, intra-scale correlations for
the ⌠Takes Charge■ scale (the blue triangle in Table 1) were of
moderate convergent validity, as shown by their moderate correlation mean (r =
.47). The dependent variables within this scale were the Active, Brave, and
Strong items, with relatively similar correlation values of .34, .57, and .49,
respectively. The second group of intra-scale correlations, within the
⌠Sexual Attractiveness■ scale (the red triangle in Table 1), yielded
a high convergent validity (r = .51). The scale was composed of the following
items: Good in Bed, Desirable Date, Physically Attractive and Sexually
Appealing. The range of these intra-scale correlations was dispersed between r =
.32 and r = .72. The Responsible scale was composed of four items (Responsible,
Conscientious, Reliable, and Dependable) that suggest high convergent validity,
as evidence by the high correlation mean (r = .57) (as seen in the green
triangle in Table 1). The specific correlation values for the dependent
variables were dispersed evenly between r = .67 and r = .49. Table 1:
Correlation Matrix of the dependent variables in the ⌠Takes Charge,■
⌠Sexual Attractiveness,■ ⌠Responsible,■
⌠Nice■ and ⌠Exciting■ Scales 1 2 3 4 5 6 7 8 9 10 11 12
13 ⌠Takes Charge■ 1. Active 1 2. Brave .34 1 3. Strong .57 .49 1
⌠Sexual Attractiveness■ 4. Good in Bed .29 .37 .35 1 5. Desirable
Date .03 .24 .22 .32 1 6. Physically .16 .32 .32 .51 .36 1 Attractive 7.
Sexually .25 .37 .40 .67 .48 .72 1 Appealing ⌠Responsible■ 8.
Responsible .04 .21 .20 .01 .33 .10 .07 1 9. Conscientious .01 .27 .20 .01 .34
.16 .12 .61 1 10. Reliable -.06 .19 .15 -.13 .32 .03 .08 .50 .56 1 11.
Dependable -.05 .15 .16 -.00 .32 .10 .08 .58 .49 .67 1 ⌠Nice■ 12.
All dependent .00 .28 .30 .14 .53 .25 .31 .59 .57 .70 .70 1 variables within
this scale ⌠Exciting■ 13. All dependent .39 .45 .40 .62 .29 .42 .60
-.08 -.14 -.16 -.10 .06 1 variables within this scale Between Scale (Item-Item)
Correlations The between-scale, inter-item correlations were assessed for the
⌠Takes Charge,■ ⌠Sexual Attractiveness■ and
⌠Responsible■ scales. A comparison of the ⌠Takes Charge■
and ⌠Sexual Attractiveness■ scales (shown within the large yellow
rectangle in Table 1) revealed a mean correlation for the between-scale items as
r = .28: correlation values ranged from r = .03 to r =.40. Although the scale
had two outliers (r = .03 and r = .40), the two extreme values nullified each
other▓s significance in the final computation of the mean correlation
value. Thus, the average of the between-item correlations can be described as
having a moderately high discriminate validity (difference between scale items).
The second between-item correlation rectangle (the large pink rectangle in Table
1) shows the correlations between the ⌠Takes Charge■ items and the
⌠Responsible■ scale items. The mean correlation value was r = .12,
with a range of r = .27 to r = -.06, indicating that the two scales were not
correlated: their correlation values indicate high discriminate validity between
the two scales. The third between-scale correlations, which assess the
similarities between the ⌠Sexually Attractive■ and
⌠Responsible■ scales, are found within the large blue rectangle on
Table 1. The items of these scales also had a low correlation (r = .12) with a
range of r = .34 to r = -.06. The Physically Attractive dependent variable had a
higher correlation (r = .33) to the ⌠Responsible■ scale items than
the rest of the ⌠Sexual Attractiveness■ dependent variables.
Although this higher correlation raised the mean between-scale correlation
value, the scale still provide evidence for high discriminate validity. Between
Scale (Item-Scale) Correlations The scale-item correlations compared the
⌠Nice■ scale to the other scale▓s items. The ⌠Takes
Charge■ items▓ correlation values provided evidence for a high
discriminate validity compared to the ⌠Nice■ scale (r = .19) (as
seen in the small red rectangle on Table 1). The scale-item scores for Active,
Brave and Strong were r = .00, r = .28, and r = .30, respectively. The
scale-item correlations between the ⌠Sexual Attractiveness■ scale
and the ⌠Nice■ scale (seen in the small yellow rectangle in Table 1)
were slightly higher, but still held moderate discriminate validity (r = .31),
with a range of r = .14 to r = .53. The ⌠Responsible■ scale▓s
dependent variables had the highest correlation to the ⌠Nice■ scale
(r = .64), the correlations between the ⌠Responsible■ items and the
⌠Nice■ scale suggested a low discriminate validity (as seen in the
small pink rectangle in Table 1). The high correlation values of the item to
scale analyses between the ⌠Exciting■ scale and the ⌠Takes
Charge■ and ⌠Sexual Attractiveness■ items provided evidence
for a low discriminate validity between these items and the
⌠Exciting■ scale. The specific correlations between the ⌠Takes
Charge■ scale items and the ⌠Exciting■ scale were .39
(Active), .45 (Brave), .40 (Strong), resulting in a mean of r = .41 (in the
small green rectangle on Table 1). The correlations among the items within the
⌠Sexual Attractiveness■ scale (as seen in the small orange rectangle
in Table 1) provided evidence for an even lower discriminate validity when
paired to the ⌠Exciting■ scale (r = .48). Upon comparrison of the
scale-item correlations of the ⌠Takes Charge■ and the ⌠Sexual
Attractiveness■ items to the ⌠Nice■ scale (r = .19 and r =
.31, repectively), to the correlations of the ⌠Takes Charge■ and
⌠Sexual Attractiveness■ items to the ⌠Exciting■ scale (r
= .41 and r = .48, repectively), it can be seen that the ⌠Nice■
scale was less similar to these items than the ⌠Exciting■ scale (the
values for the ⌠Nice■ scale suggest lower discriminate validity).
The correlations between the ⌠Responsible■ scale items and the
⌠Nice■ scale were of lower...
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cognitions in the prediction of HIV-related preventative behavior and condom
use. Psychology and Health, 11(4) 505-525. Castaneda, D. & Collins, B.E.
(1995). The effects of gender, ethnicity, and close relationship themes on
perceptions of persons introducing a condom. Unpublished manuscript, University
of California, Los Angeles. Chassin, L., Presson, C.C., Sherman, S.J., Corty, E.
& Olshavsky, R.W. (1081). Self-images and cigarette smoking in adolescence.
Personality and Social Psychology Bulletin, 7(4) 670-676. Cline, R.W., Johnson,
S.T. & Freeman, K.E. (1992). Talk among sexual partners about AIDS:
Interpersonal communication for risk reduction or risk enhancement? Health
Communication, 4(1) 39-56. Collins, B.E. & Brief, D.E. (1995). Using
person-perception vignette methodologies to uncover the symbolic meanings of
teacher behaviors in the Milgram Paradigm. Journal of Social Issues, 51(3)
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(1989). Components of a comprehensive stategy for reducing the risk of AIDS in
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sexual permisiveness. New York: Holt, Rinehart & Winston. Seal, D.W. &
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