Ideal Women Essay
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The American women of today can never be
too thin or too pretty. In most cases thin equates beauty, so the present
ideal is a thin, fit, radiantly healthy, young woman. In magazines stuffed
with models and advertisements, billboards on the highway, and actresses
on TV, the message of what women should look like is everywhere. The inescapable
presence of these images in effect shapes the image of women today.
It is very unfortunate that the media influences
American society to the point that it defines the "ideal woman." According
to Naomi Wolf, author of the bestselling book, The Beauty Myth: How Images
of Beauty are Used Against Women, one reason media is so influential is
"advertising is a 130 billion dollar a year industry. The average American
watches 30 hours of TV a week and spends 110 hours a year reading magazines.
That adds up to exposure to 1500 ads daily" (45). Advertising is a powerful
educational force in our culture due to the simple fact of exposure. Economics
is also a significant factor in the development of the ideal image. There
is a wealth of businesses that depend upon the American desire for thinness
to survive. Exercise and diet companies are an example. In order to create
a market for their product, they attempt to make women feel inadequate
about their own bodies through advertisement. According to Wolf, "the diet
industry has tripled its income in the past 10 years from a $10 billion
industry to a $33.3 billion industry" (47).
Other companies that cater to the current
"large" population sell beauty, tactfully. As William Lutz points out in
his article, "With these Words I can Sell You Anything," girdles are called
body shapers or control garments (158), and in Diane White's article, "Euphemisms
for the Fat of the Land," extra-extra large is changed to queen size (176).
Either way, it is their diet, exercise, or control product that will get
women on the way to the thinner, and better, more popular, sexy ideal.
Advertisers manipulate women into thinking
their value is dependent on their physical appearance. They appeal to that
basic human desire to be wanted, accepted, and sexually attractive, as
Charles O'Neill points out in his article, "The Language of Advertising"(163).
One reason this "ideal" has manipulated
the American society in particular, is that it appeals to some basic American
values. This country prizes things like individuality, self-help, hard
work, success, and self-control. Women are given the message that if they
just work hard enough at dieting and exercise, they can be thin, beautiful
and happy. Women, especially, are told that their efforts in perfecting
their bodies will be rewarded by success in both their professional and
personal lives. If they fail at achieving the ideal, they are told to try
harder. A fat person is seen as lazy or greedy or without self-control.
This manipulation of perception on what History of Unions and Their Relevance in Today's Society essay Following the lead of Britain from where
many of the original settlers came, workers in various occupations banded
together to form unions. Ship writers, boat builders, tailors, bakers and
carpenters were among the first craft unions form in Australia before 1848.
By forming an association Introduction
Americans are faced with an ever-growing
problem of violence. Our streets have become a battleground where the elderly
are beaten for their social security checks, where terrified women are
viciously attacked and raped, where teen-age gangsters shoot it out for
a patch of turf to sell their i
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