Geographic Information Systems Essay

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GIS: Strategic Planning and Management Through

The Application of Computer Technology



On the walls of caves near Lascaux, France, Cro-Magnon hunters drew pictures of the animals they hunted 35,000 years ago. Associated with the animal drawings is a map; track lines and tallies thought to depict migration routes. These early records followed the two-element structure of modern geographic information systems: a graphic file linked to an attribute database.


The map has been in existence in much the same form for thousands of years. In the traditional form it suffers from a number of problems. Firstly, maps are static and therefore difficult and expensive to keep up to date. This leads to a second problem, in that because they are static they lose flexibility, for example, maps exist as discrete sheets and inevitably your area of interest lies on the corner of four adjacent sheets. In addition maps are often very complex and may require an expert to extract the particular data which are of interest.


Geographical Information Systems (GIS) can be regarded as the enhanced, high-tech equivalent to maps. An individual computer generated map contains information that is used in different ways by different individuals and organizations. It represents the means of locating ourselves in relation to the world around us. Maps are used in diverse applications; from locating telephone wires and gas mains under our streets, to displaying the extent of de-forestation in the Brazilian Amazon.


From a management point of view, accurate and relevant information provides the key to effective decision making. In today's modern societies, decisions should be made quickly and based on reliable data and sound processes even though there are many differing viewpoints to consider and a large amount of information to process. Nowadays, the impact of decisions is ever greater, often because they involve conflicts between society and individuals, or between development and preservation. Due to this, information should therefore be readily available to decision-makers.


Without doubt, during the past few years, the drastic increase in access to computers has altered our planning practices. Planners that specialize in the application of computer technology to planning and planning-related issues are concerned with ameliorating the crucial process of decision-making by providing up-to-date information and new methods for looking and analyzing physical, social, and economic data. In turn, Geographic Information Systems and other similar new technologies are constantly and constructively changing the way we view our physical environment, allowing planners to simultaneously study the physical, social, and economic composition of geographic areas based on such hi-tech maps.


The objective of this essay is to study and demonstrate the benefits offered by Geographic Information Systems, as a cost-effective managerial tool, to strategic planning and management within all industries. Before commencing, the following section provides a brief overview of the basic concepts and functions of a GIS.














Concepts & Functions of Geographic Information Systems



Even though numerous attempts have been made to determine the exact definition of a GIS, seldom to theorists directly relate it to the strategic issue of planning and management. Nevertheless, the following is a rather successful attempt of creating a full, well balanced and precise definition:


"A system of hardware, software, and procedures designed to support the capture, management, manipulation, analysis, modeling and display of spatially-referenced data for solving complex planning and management problems." (NCGIA lecture by David Cowen, 1989).



A primary benefit of a GIS is that it integrates, in a generic manner, data and information that may be scattered throughout an organization, in different departments and on different documents. But it is the ability to integrate common database operations such as query and statistical analysis with the unique visualization and geographic analysis benefits offered by maps which distinguishes GIS from other information systems and makes it valuable to a wide range of public and private enterprises for explaining events, predicting outcomes, and planning strategies.


More importantly, GIS offers decision makers at various levels the capability of integrated and coordinated planning, efficient coordination of construction, and development of preventative and routine maintenance programs on the basis of reliable data and long-range plans.






The GIS serves users on four levels:


§ Basic: archive or file for accessing up-to-date and reliable information on the various elements in the system.


§ Planning: accessing data for planning at all levels of detail, from conceptual planning to detailed design.


§ Management: decision-making at all levels of management, from strategic to operational.


§ General: aggregation of information for businesses.



At senior management levels, GIS serves as an indispensable aid to policy definition and control of high priority and critical regions, and assists in decision making with respect to planning and development on different time horizons, and in the immediate, intermediate and long range.



Generally speaking, a Geographic Information System links spatial information (CAD) to alphanumeric information (database) - to produce a geographically referenced database. GIS software allows the user to collect, edit, analyze, and display this information, which are stored in the following three ways:


1. Points: location of electric and telephone poles, fire hydrants, traffic lights…etc.

2. Lines: data defined topologically in a network or linear, such as water pipelines, road centerlines, communication networks…etc.

3. Polygons: closed areas, each with its own distinct characteristics such as parcellation, land use, surface cover, structures…etc.



A Geographic Information System can be divided into two basic types of data: graphic and non-graphic. Graphic data, which are digital descriptions of map features, are used by the GIS to generate a map or cartographic 'picture' on a display device, on paper or through other media. On the other hand, nongraphic or textual data are representations of the characteristics, qualities, or relationships of map features and geographic locations.


The following diagram illustrates the relationships of graphic elements to nongraphic data, which allows the creation of graphic software, a GIS, that integrates visual material with its appropriate data:










(Antenucci et al., Geographic Information Systems; A Guide to the Technology, USA, 1991, P.87)


In order to operate, the GIS depends on the integration of three aspects of computer technology, which are presented in the diagram below:
















The database management is composed of graphic and nongraphic data, whereas the graphic capabilities involve routines that manipulate, display, and plot graphic representations of the data, and spatial analysis tools deal with algorithms and techniques that allow spatial analysis. (Antenucci et al., Geographic Information Systems; A Guide to the Technology, USA, 1991, p.21).


A GIS provides the facility to extract the different sets of information from a map (roads, settlements, vegetation, etc.) and use these as required. This provides great flexibility, allowing a paper map to be quickly produced which exactly meets the needs of the user. However, GIS goes further, because the data are stored on a computer, analysis and modeling become possible. One might, for instance, point at two buildings, ask the computer to describe each from an attached database (much more information than could be displayed on a paper map) and then to calculate the best route between these.


Unquestionably, map making and geographic analysis are not new, but a GIS performs these tasks better and faster than do the old manual methods. And, before GIS technology, only a few people had the skills necessary to use geographic information to help with decision making and problem solving.




















Developing a Geographic Information System


GIS belongs to the class of computer systems that require the building of large databases before they become useful. Unlike many micro-computer applications where a user can begin use after the purchase of the hardware and software, the use of a GIS requires that large spatial databases be created, appropriate hardware and software be purchased, applications be developed, and all components be installed, integrated and tested before users can begin to use the GIS.


The adoption of a GIS by an organization introduces fundamental change into the organization in its thinking about data as prior information technology allowed data to be collected and related to activities and projects individually. Organized stores of data were the exception rather than common practice. This led to duplicate data collection and storage (as in different departments) and to the possibility of erroneous data existing in one or more locations. One of the goals of computer systems and database development is to eliminate redundant data collection and storage. The principle is that data should be collected only once and then accessed by all who need it. This not only reduces redundancy; it also allows for more accurate data and a greater understanding of how multiple departments use the same data. The necessary condition for successful computer system and database development is for different departments and agencies to cooperate in the development of the system. A database becomes an organization-wide resource and is created and managed according to a set of database principles.


The "decision" to develop a GIS is made incrementally. The information needed to determine the feasibility and desirability of developing a GIS is not available until several of the planning steps have been completed. The key decision points are:


§ Decision to investigate GIS for the organization - the initial decision to begin the process. This is an initial feasibility decision and is based on the likelihood that a GIS will be useful and effective. It is fairly important to identify the major participants at this point - both departments within organizations and the group of organizations, particularly key organizations, those who represent a majority of the uses and who will contribute most of the data.


§ Decision to proceed with detailed planning and design of the database - at this time, the applications, data required, and sources of the data have been identified. Applications can be prioritized and scheduled and the benefits stream determined. Also, applications to be tested during the pilot study and the specific questions to be answered by the pilot study will have been determined. A preliminary decision will need to be made as to which GIS software will be used to conduct the pilot study.


§ Decision to acquire the GIS hardware and software - this decision follows the preparation of the detailed database plan, the pilot study and, if conducted, the benchmark tests. This is the first point in the development process where the costs of the GIS can reasonably be estimated, the schedule for data conversion developed, and targets for users to begin use determined.


Developing a GIS is more than simply buying the appropriate GIS hardware and software. The single most demanding part of the GIS development process...

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