Supply Chain Term paper
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IntroductionWe have identified that any initiative aimed at improving the customer/ supplier relationship supports SCM – this is true from an internal, individual organization perspective through to complex supply chain structures.
Identify at least 1 initiative being implemented (or has been implemented) by your business that supports SCM thinking. For each initiative:
Describe the aims (objectives) of the action being taken and outline the supply chain problem it seeks to address
Outline the proposal (or solution) and describe how it supports SCM principles
Identify any potential barriers to its successful implementation that could hinder the effectiveness of the initiative
1.1 Background information the companyEstablished in 1980, Possehl BESI Electronic Hong Kong Limited has been famous in the Electronic industry locally and internationally for its’ precision skills and loyalty towards its’ customers. Located in Tsuen Wan, Hong Kong, we are currently employing over 600 staffs; they include Management and Administration officers, engineers, technicians, production operators and security guards, etc.
The parent company of Possehl BESI Electronic Hong Kong Limited is Possehl BESI Electronics N.V. in the Netherlands. It is a joint venture between L. Possehl & Company mbH of Germany (50%), GHL Industries of Asia (25%) and BE Semiconductor Industries of Amsterdam in the Netherlands (25%). This combination has created a company that has been one of the top 10 players in the high-tech electronic semiconductor packaging and equipment sector in the world. In fact, it is the largest non-Japanese supplier in this field since 1992.
Possehl BESI Electronic Hong Kong Limited produce mainly two kind of products, one of them is semiconductor packaging, technically known as punched and etched, high-precision components, such as lead frames, contacts, punched parts, components & subassemblies that are intend to be consumed by the electronic industry.
Lead frames are manufactured from strip metal by means of stamping or etching, and microchips are then mounted on each of these lead frames. The thickness of each frame is no thinner that 0.1 mm. These carriers are vital for turning chip sets into state-of-art electronic components that will later be installed into computers, mobile phones or missiles.
Special required finishing are also available upon request, for example, electroplating full-face and spot technology lead frames or making endless plug-in connectors that can be as small as 0.07mm in width for special purposes.
Other than the semiconductor packaging, Machineries and tools that manufacture lead frames and assemble semiconductors are another major business at Possehl BESI Electronic Hong Kong Limited. We have not only the capability to produce top quality products but we can also help others to set up their own workshop, some of the most common machine categories are laser bonding machines, special machines for further lead frames processing, machines for producing and processing lead frames, and high-performance punching tools such as special tools parts and jigs. However, a list Customer’s requirement is essential when purchasing machines and tools since many of them are tailor made for special operations.
Since Possehl BESI Electronic Hong Kong Limited is an ISO-9000 qualified manufacturer; all products are shipped with our quality control inspector approval by random and are backed by a replacement guarantee.
Our major customer groups are targeted mainly in the semiconductor industry, electronics industry, electrical engineering, and plastic industry. In fact, companies like SGS Thomson, Motorola, Siemens, and Philips have been some of our strategic customers for decades and we have proved to be a reliable source in semiconductor packaging.
Although our company is an international company, we learned that problems that are beyond our production capacity may arise due to regional differences may result in delaying the production lead-time. Therefore, it is important for us to predict our logistic situation in order to prevent the worst cause from happening. We believed that the key to this success relays on a sound “Supply Chain Management” Scheme.
2 Supply PlanningThe following items are essential during the lead frame production:
1. Alloy Copper
2. Photo resist film
3. Glass Mask
4. Chemical solution (Liquid Silver - for platting, Cuppic Chloride – etching reaction)
5. Microscope
6. Stationary (paper, pens, etc.)
The relationship between suppliers and customers is the important factor affecting information and material flow in supply chain. Supply chain includes several elements such as material suppliers, production facilities, distribution services and customers and form a chain by the forward and backward flow of information and materials. Nevertheless, the advantage of having a good supply chain management can help reduce purchase costs, inventory levels, and improve the quality of the products.
In our case, since our production facility is an ISO-9002 certified facility, periodic internal auditing and frequent machinery maintenance provide contributions towards top performance of this element. In addition, since we have been observing a consistent efficiency in our production facility, we tend to believe that it is a constant variable.
2.1 Supply PositioningWhen we want to position our supply chain, classifying the resources into different stages and...
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