E Commerce Essay

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E-COMMERCE

With the rapidly advancing technologies that are occurring in modern business, organizations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organizations must be able to utilize the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organizations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past technologies, the internet will have future technological advances develop from its own growth. The Internet has lead to the birth and evolution of electronic commerce or E-commerce. E-commerce has now become a key component of many organizations in the daily running of their business. Simply defined, electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers. E-commerce challenges traditional organizational practices, and opens ups a vast array of issues that the organizations must address. By focusing on the varying levels of an organization, it soon became apparent the effects that E-commerce can have. An understanding of the implication E-commerce has on such organizational divisions can help businesses gain understanding and plan for it's inevitable continuing evolution. As the Internet, and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base it's strategic planning around such a rapidly growing medium. The growth of the Internet is an environmental influence that must be embraced and understood so to successfully plan for future marketing implementation. The next crucial element is to gain an understanding of E-commerce itself, as well as the current and possible future developments. In understanding E-commerce's impact on strategic foundations, an organization s strategies can be more clearly focused. Once the organization and E-commerce's respective environments are clear it is then possible to understand E-commerce's implications in regards to fundamental purchasing strategies. By focusing on tools such as the competitive strategy framework we can gain a better understanding of strategy formulation. By reviewing traditional purchasing theories and practices, it's possible to see where, if at all E-commerce fit into current frameworks. This will provide relevant conclusions that can be made based on the strategic implications of E-commerce, and it's attributes in the purchasing process. In doing so, this adds a vital dimension to the purchaser in an ever-growing technology based society, of which must be clearly understood. In order to gain an understanding of E-commerce's impact to the modern organization it is imperative that the environmental issues are analyzed and understood. The understanding of the environment in which an organization is involved is a fundamental element of its strategic plan. In order to be successful in any industry the organization must have a sound understanding of influences that effect its product or service offer. When conducting an environmental analysis in regards to the Internet, it may seem that many of its attributes are present in traditional consumer markets. However, E-commerce provides organizations with a unique medium to analyze, requiring information relating specifically to it's environment. E-commerce ideals place particular emphasis on environmental factors, due to the high rate of change and development it constantly undergoes. An understanding of both environmental influence on the Internet and E-commerce, and that of a particular organization is imperative basing any strategic formulation. Technology is ever changing, and as such E-commerce is absolutely influenced by its evolution. In terms of strategic formulation, technology is a huge issue that any organization must be aware of when realizing E-commerce' s strategic implications. World economies another key environmental influence is an awareness and understanding of global activity such as world economies. As the Internet provides a basis for global communication, the awareness of world economies must be understood in regards to E-commerce. The linking of the Internet worldwide, in turn effects the way in which E-commerce behaves, and therefore makes an understanding of world economies imperative. As with the need to understand world economies, global integration of E-commerce highlights fundamental environment issues such as legal and political influences. As independent countries operate different legal and politic systems, it is obvious that an understanding of such ideals is also important in addressing E-commerce. Failing to recognize possible repercussions of E-commerce use, in a political or legal manner could prove catastrophic for an organization. It is imperative it is carefully looked at, particularly in regards to E-commerce. The growth of E-commerce has transformed the way in which consumers purchase products as well as how organizations operate. The Internet provides the necessary tools; easy operation and exchange of information; and therefore effects all diverse industries and organizations. The Internet has become a useful tool for selling, buying and distributing goods and services globally in a rapidly growing supply chain. The potential market that the Internet provides has little or no restrictions by either geography or time, and therefore poses a huge impact on any organization considering E-commerce in it's strategic purchasing formulation. Opportunities in E-commerce are enormous, as present growth and development have proved. The Internet provides a virtual marketplace, providing huge opportunities in the purchasing strategies that an organization my wish to develop. The trends of Internet users and in fact the use of E-commerce in general is extremely valuable information that the organization must be aware of. By knowing how the advances of the Internet are being used, a marketing strategy can be focused keeping these ideals in mind. As E-commerce provides different uses to varying companies or industries, user trends and their relative importance differ. For example Business-to-business electronic communication would represent different characteristic than communication relating directly to the end-consumer. Ideals such as customer tracking can be found as an integral advantage in the use of Internet based...

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