Essay on Influence Of Television
Influence Of Television Term Papers
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Did 1960s TV Influence Kids To Smoke? Jurors Spent The Day Looking At Examples Of Cigarette Placement In Vintage TV Clips The Latest | The Players | They Said It The Paperwork | The Archives: How We Got Here | The Front Page ST. PAUL, Posted 5:28 p.m. March 09, 1998 -- One woman juror kept time with the music as the theme from "The Beverly Hillbillies" was played Monday in Minnesota's tobacco trial to show how cigarettes were marketed to youth. In the introduction to the television show, Jed Clampett and his family drove their jalopy alongside a Winston truck. The theme music ended with the sponsor's slogan, "Winston tastes good like a cigarette should." The 1963 ad and others from "The Flintstones" cartoon show aired in the early 1960s were introduced during the testimony of Cheryl Perry, an expert on youth smoking from the University of Minnesota. The programs were popular family shows in the early 1960s. By integrating the cigarette commercials, Perry said, "a young person would begin to see smoking, or Winstons, as a part of normal life." Such advertising, she said, plays an important part in a youngster's decision to begin smoking. She also cited television commercials showing the Marlboro man and print ads for Camel cigarettes featuring the cartoon character Joe Camel. The ads were shown by the state and Blue Cross and Blue Shield of Minnesota in their lawsuit to recover $1.77 billion they say was spent treating smoking-related illness. They also are seeking punitive damages. The plaintiffs allege the tobacco industry knew about the dangers of smoking and hid their knowledge while marketing to youth and manipulating nicotine to keep people hooked. Perry said internal tobacco industry documents show cigarette makers considered underage smokers critical to their future business and tracked the smoking habits of children for decades. "The tobacco...
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