Mcdonalds And Burger King Which Is More Competitive Essay
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Is McDonalds more competitive than Burger King
Introduction
I am comparing McDonalds and Burger King with each other to see which is most competitive. McDonalds and Burger King are both well-established restaurants over the world. They are also two of the most popular restaurants in the world. I will take surveys and look for information to show which of the two companies are most successful.
Prices
McDonalds on average is cheaper than Burger King. McDonalds burgers are cheaper than Burger Kings on average. The McDonald extra value meals are also cheaper as they re 2.88 for any meal. Burger King sells the combination meals at higher prices and all are at different prices. These meals both consist of a burger, a drink and fries. All meals are under $5.00.
Quality
McDonalds fry their burgers and Burger King flame grilled their burgers. A survey done by Burger King show that people think that flame grilled burgers taste better than fried burgers. Burger King also boast that their burgers are bigger than McDonalds.
Product Range
Burger King has a wider range of burgers but McDonalds have a wider range of deserts. The beverages are of the same range.
Latest Offers
Recently McDonalds have slashed the prices of their cheeseburgers and burgers by 25%. Also they re introducing a new extra value meal you get two cheeseburgers, regular drink and regular fries for the usual 2.88 price. Burger King have just finished their buy one Whopper get one Whopper free offer. They have just started a new offer, buy one whopper and get small fries for free.
Advertising
I have seen both of the offers above on television adverts. Both of the restaurants have their own web sites on the Internet. Though both of the web sites are based only on branches in the USA. Neither of the restaurants have web sites based around British branches.
Staff
I went to both restaurants and asked members of staff what they thought of
their job. They said mostly that they got paid too little as they were under 18. A member of staff at Burger King said that is was hard work and that they push you around a lot to be quicker. A member a McDonalds said that they liked their free meals. McDonalds and Burger King workers can get a meal from their restaurant after working a certain amount of hours.
Unique Selling Points
McDonalds have Ronald McDonald who is a mascot which children like and they also have a wider range of deserts. McDonalds also have more popular toys with their Happy Meals. Burger King offer bigger burgers and flame grilled burgers and a wider range of deserts. Burger King also released their crunchier fries last year.
Results From Survey
20 people took part in my survey. These are my results shown below:
1 person was under 13 years old.
11 people were between 14-20.
1 person was between 21-30.
6 people were between 31-50.
1 person was over 50.
60% were male.
40% were female.
85% of people said that they preferred McDonalds.
15% of people said that they preferred Burger King.
95% of people said that McDonalds was nearest to them.
5% of people said that McDonalds was nearest to them.
10% of people had children under 13.
100% of people with children under 13 said that they took they re children to the preferred restaurant as the children liked it best.
I asked...
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