Puma Voyager Or Funtime It S Most Of All In The Name Essay
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Puma, Voyager, or Funtime: It s (most of) All in the Name
This must be another Japanese cigarette box, I told myself, when Toyota introduced a brand-new model some time ago. Its characteristics were modest and even below that. The price was comparable to that of its reputable European cousins. Nevertheless, the auto was fascinating. It had the sweetest face you could associate with an auto, and a name even more appealing: Funtime.
Famous automobile companies often choose fancy names for their products, but companies with decades of tradition don t bother to do that. A Jaguar is a Jaguar, no matter if it has Terminator II or XJ 220 attached to it. Mercedes C-Class is not less respectable that Mercedes Thunderstorm, for instance. In the world competition for the market place, well-known makes are not too pretentious in name choice, while their challengers compensate for an inferior position with names that reflect the design line of their products. In other words, name explains appearance and structure. There are a few exceptions and I will comment on them, too.
Would you buy an Audi A4 or a Nissan Skyline? Well, it depends on your financial capabilities, because the first is a little more expensive than the other some $ 10,000 or so. But it also depends on tradition. The question is who can afford appending a one- or two-letter specification to his name, and who cannot. In the above case, A4 speaks for itself, at least giving a notion of conciseness. This is A4. That s it. If you don t have an idea what it is, it is your fault. Everybody knows, why don t you? While in the second case, you have to apply a dose of imagination to picture the name, to materialize it in your mind in order to extract an elementary notion. I heard the label skyline before I had seen the car, and I had no idea whatsoever about its appearance. The problem with less traditional makes such as Nissan or Subaru is aesthetic. Can you recognize a peculiarity, a trend, or a simple detail that s omnipresent in the design of these autos? I can t. But how often do you mistake a BMW for another make? Rarely, and this continuity of design transfers to naming too and makes you imagine a BMW regardless of its additional specification.
Naming reflects profits, too. It is no surprise that today Volkswagen is a world leader in the production of automobiles. It has established a long tradition of quality. Its most famous model is modestly titled Golf and each new edition comes out with a Roman numeral attached. Golf I, Golf II, III or IV, they are all symbols of functionality, comfort and endurance. All of this generated in a short...
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